BRANDING & DESIGN
Eric specializes in brand identities, creating logos for dozens of organizations and initiatives across a broad cross section of industries. With unique storytelling exercises, Eric enables organizations to uncover their archetype and core values which informs the identity design. Eric believes that a meaningful logo is the linchpin of a successful brand.
IDENTITY DESIGN CASE STUDY: FIRMAMENT
Firmament is a New York-based Private Equity Firm that invests in businesses to improve critical sectors of the US economy. Eric designed the company’s new symbol, a visual expression of the firmament – the heavens or the sky, especially when regarded as a tangible thing. Eric also designed the corporate website, photographed the staff for their biographies and directed video case studies to illustrate the Firmament business case.
FIRMAMENT VALUES POSTERS
Eric created a series of posters for Firmament's New York headquarters in Rockefeller Center. Utilizing iconic and historical imagery, the set celebrates key values that employees of the firm espouse as well the visual tenants of the Firmament brand.
IDENTITY DESIGN CASE STUDY: SCALEWITH
ScaleWith is the smarter way to market, sell & procure, with social impact. It's product, Social Impact AI provides customers with measurement and reporting on social impact, distributes funding to vetted social impact organizations, and shares meaningful stories of social impact to audiences that care most. Eric designed the brand identity for ScaleWith based on the Mobius Strip, a symbolic shape representing constant change and new paradigms.
IDENTITY DESIGN CASE STUDY: KINDERSYSTEMS
KinderSystems is a software company that creates products for childcare providers to remain subsidy compliant with state agencies. With a new name, the company needed a new graphic identity designed to reflect the importance of supporting pre-k learners. Eric designed a new symbol that consists of a letter K rotated 90 degrees to reveal a child reading a book. The bright color palette maintains sophistication while appealing to the childcare market. This video introduction features company leadership as well as a KinderSystems client who runs a childcare center in California.
IDENTITY DESIGN CASE STUDY: VISION INTEGRATED PARTNERS
Vision Integrated Partners is a nationwide consortium of ophthalmologic practices. Eric designed a new symbol for the company that is a woven transparent burs – a metaphor for innovation and best practices. The main form is the letter V as well as the Kanji shape for "human" which has been duplicated and repeated to reference a group or network. This final mark resembles an iris. Eric designed the corporate website using images and video that he created as well as a proprietary visual iconographic language.
IDENTITY DESIGN CASE STUDY: UNITEDHEALTHCARE TEAM 8 TOUR
This three year long initiative between Unitedhealthcare, the Cal Ripken Sr. Foundation, CBS and other donors made upgrades to athletic facilities and taught the importance of physical fitness at nearly two dozen deserving schools around the country. Eric created the mark for the initiative that was used on all collateral, videos, merchandise as well as on environmental applications. The ribbon becomes a road signifying the all the organizations that come together on a school makeover and the stars represent the six schools that are awarded the grant each year.
DIGITAL DESIGN
Eric believes in the power of design to solve complex problems across digital platforms. He has conceptualized and overseen innovative human-centric user experiences for organizations like the Bill & Melinda Gates Foundation, the Kaiser Family Foundation and Givewith. Eric also specializes in content creation for digital applications.