IDENTITY DESIGN
Eric received his BFA in Graphic Design from the Rhode Island School of Design and began his professional career as a designer, art director and multi-disciplinary creative director at agencies in New York, Los Angeles and San Francisco. Eric specializes in brand identity, creating logos for dozens of organizations and initiatives across a broad cross section of industries. He has also designed print and digital materials, signage and wayfinding systems, as well as graphic sequences for television and film. His work has been recognized by the American Institute of Graphic Arts, Communication Arts and the Type Directors Club.
CASE STUDY: FIRMAMENT
Firmament is a New York-based Private Equity Firm that invests in businesses to improve critical sectors of the US economy. Eric designed the company’s new symbol, a visual expression of the firmament – the heavens or the sky, especially when regarded as a tangible thing. Eric also designed the corporate website, photographed the staff for their biographies and directed video case studies to illustrate the Firmament business case.
CASE STUDY: KINDERSYSTEMS
KinderSystems is a software company that creates products for childcare providers to remain subsidy compliant with state agencies. With a new name, the company needed a new graphic identity designed to reflect the importance of supporting pre-k learners. Eric designed a new symbol that consists of a letter K rotated 90 degrees to reveal a child reading a book. The bright color palette maintains sophistication while appealing to the childcare market. This video introduction features company leadership as well as a KinderSystems client who runs a childcare center in California.
CASE STUDY: VISION INTEGRATED PARTNERS
Vision Integrated Partners is a nationwide consortium of ophthalmologic practices. Eric designed a new symbol for the company that is a woven transparent burs – a metaphor for innovation and best practices. The main form is the letter V as well as the Kanji shape for "human" which has been duplicated and repeated to reference a group or network. This final mark resembles an iris. Eric designed the corporate website using images and video that he created as well as a proprietary visual iconographic language.
CASE STUDY: UNITEDHEALTHCARE TEAM 8 TOUR
This three year long initiative between Unitedhealthcare, the Cal Ripken Sr. Foundation, CBS and other donors made upgrades to athletic facilities and taught the importance of physical fitness at nearly two dozen deserving schools around the country. Eric created the mark for the initiative that was used on all collateral, videos, merchandise as well as on environmental applications. The ribbon becomes a road signifying the all the organizations that come together on a school makeover and the stars represent the six schools that are awarded the grant each year.
CASE STUDY: GIVEWITH
As SVP of Content & Creative at Givewith, Eric worked with internal team members and external vendors to shape the company brand.
DIGITAL DESIGN
Eric believes in the power of design to solve complex problems across digital platforms. He has conceptualized and overseen innovative human-centric user experiences for organizations like the Bill & Melinda Gates Foundation, the Kaiser Family Foundation and Givewith. Eric also specializes in content creation for digital applications.
PRINT DESIGN
DESIGN FOR FILM & TELEVISION
Bristol Bay Productions Animated Logo
"Aliens of the Deep"
"The Texas Chainsaw Massacre: The Beginning"
“Lucky Number Slevin”
“The Truman Show” Tru Talk Montage
“Proof of Life”
Harpo Films Animated Logo
"Wrong Turn"
"Pulse"
“Dumb & Dumberer: When Harry Met Lloyd”
"Along Came Polly"
“Men With Guns” End Titles
“Nurse Betty” Title Sequence
“American Experience” Title Sequence
"The Hot Chick"
