Eric J. Smith

IDENTITY DESIGN CASE STUDY: FIRMAMENT

Firmament is a New York-based Private Equity Firm that invests in businesses to improve critical sectors of the US economy. Eric designed the company’s new symbol, a visual expression of the firmament – the heavens or the sky, especially when regarded as a tangible thing. Eric also designed the corporate website, photographed the staff for their biographies and directed video case studies to illustrate the Firmament business case.

FIRMAMENT VALUES POSTERS

Eric created a series of posters for Firmament's New York headquarters in Rockefeller Center. Utilizing iconic and historical imagery, the set celebrates key values that employees of the firm espouse as well the visual tenants of the Firmament brand.

FIRMAMENT EVENT BRANDING

Eric has branded Firmament's conferences and events. From their Supply Chain Symposium to their Healthcare Conference and Talent Network, Eric has used his photographs and bold typography to create the look and feel of each event. Deliverables included on site graphics, digital assets and swag.

IDENTITY DESIGN CASE STUDY: SCALEWITH

ScaleWith is the smarter way to market, sell & procure, with social impact. It's product, Social Impact AI provides customers with measurement and reporting on social impact, distributes funding to vetted social impact organizations, and shares meaningful stories of social impact to audiences that care most. Eric designed the brand identity for ScaleWith based on the Mobius Strip, a symbolic shape representing constant change and new paradigms.

IDENTITY DESIGN CASE STUDY: VISION INTEGRATED PARTNERS

Vision Integrated Partners is a nationwide consortium of ophthalmologic practices. Eric designed a new symbol for the company that is a woven transparent burs – a metaphor for innovation and best practices. The main form is the letter V as well as the Kanji shape for "human" which has been duplicated and repeated to reference a group or network. This final mark resembles an iris. Eric designed the corporate website using images and video that he created as well as a proprietary visual iconographic language.

IDENTITY DESIGN CASE STUDY: SPARKLE EXPRESS

Sparkle Express is an expanding network of car wash franchises located in the midwest and in the southern United States. The new brand identity has an approachable playfulness, but a sophisticated execution. The client wanted to create a character that could serve as a mascot for the brand. Different iterations of the mark were designed for multiple pricing tiers.

IDENTITY DESIGN CASE STUDY: KINDERSYSTEMS

KinderSystems is a software company that creates products for childcare providers to remain subsidy compliant with state agencies. With a new name, the company needed a new graphic identity designed to reflect the importance of supporting pre-k learners. Eric designed a new symbol that consists of a letter K rotated 90 degrees to reveal a child reading a book. The bright color palette maintains sophistication while appealing to the childcare market. This video introduction features company leadership as well as a KinderSystems client who runs a childcare center in California.

IDENTITY DESIGN CASE STUDY: UNITEDHEALTHCARE TEAM 8 TOUR

This three year long initiative between Unitedhealthcare, the Cal Ripken Sr. Foundation, CBS and other donors made upgrades to athletic facilities and taught the importance of physical fitness at nearly two dozen deserving schools around the country. Eric created the mark for the initiative that was used on all collateral, videos, merchandise as well as on environmental applications. The ribbon becomes a road signifying the all the organizations that come together on a school makeover and the stars represent the six schools that are awarded the grant each year.

DESIGN FOR EVENTS

Transforming Commerce: UNITED NATIONS

Eric designed the brand identity for a conference on sustainability held at the United Nations in New York with an original photo taken from Roosevelt Island and custom typography. The work appeared at the conference in the form of signage and stage graphics and across multiple pieces of collateral including attendee badges and invitations.

PRINT DESIGN

DESIGN FOR FILM & TELEVISION

Bristol Bay Productions Animated Logo

Creative Director: Eric J. Smith, Client: Bristol Bay Productions, Production Company: Trailer Park Group

"Aliens of the Deep"

Creative Director: Eric J. Smith, Client: Walt Disney Pictures & Walden Media, Director: James Cameron, Production Company: Trailer Park Group

"The Texas Chainsaw Massacre: The Beginning"

Creative Director: Eric J. Smith, Client: New Line Cinema, Director: Jonathan Liebseman, Production Company: Trailer Park Group

“Lucky Number Slevin”

Creative Director: Eric J. Smith, Client: The Weinstein Company, Director: Paul McGuigan, Production Company: Trailer Park Group

“The Truman Show” Tru Talk Montage

Art Director: Eric J. Smith, Client: Paramount Pictures, Director Peter Weir, Production Company: Imaginary Forces

“Proof of Life”

Designer: Eric J. Smith, Client: Warner Brothers Pictures, Director: Taylor Hackford, Production Company: Imaginary Forces

Harpo Films Animated Logo

Designer, Co-Director: Eric J. Smith, Client: Oprah Winfrey, Production Company: Imaginary Forces

"Wrong Turn"

Creative Director: Eric J. Smith, Client: Constantin Films, Director: Rob Schmidt, Production Company: Trailer Park Group

"Pulse"

Creative Director: Eric J. Smith, Client: Dimension Films, Director: Jim Sonzero, Production Company: Trailer Park Group

“Dumb & Dumberer: When Harry Met Lloyd”

Creative Director: Eric J. Smith, Client: New Line Cinema, Director: Troy Miller, Production Company: Trailer Park Group

"Along Came Polly"

Creative Director: Eric J. Smith, Client: Universal Pictures, Director: John Hamburg, Production Company: Trailer Park Group

“Men With Guns” End Titles

Art Director: Eric J. Smith, Client: Sony Pictures Classics, Director: John Sayles, Production Company: Imaginary Forces

“Nurse Betty” Title Sequence

Designer: Eric J. Smith, Client: USA Pictures, Director: Neil LaBute, Production Company: Imaginary Forces

“American Experience” Title Sequence

Client: PBS, Production Company: Imaginary Forces

"The Hot Chick"

Creative Director: Eric J. Smith, Client: Touchstone Pictures, Director: Tom Brady, Production Company: Trailer Park Group

"The Mask of Zorro"

Designer: Eric J. Smith, Client: Sony Pictures, Director: Martin Campbell, Production Company: Imaginary Forces