Through photography, video direction and graphic design, Eric J. Smith has a knack for creating content that resonates. With work published, broadcast and shared by millions of people, Eric builds brands while shining a light on the most pressing issues of our time. With a discerning eye and a powerful set of creative tools, Eric’s award-winning storytelling evokes a sense of dynamism and timelessness. A former SVP of Content & Creative at the social good division of CBS, Eric is now sole proprietor of his multidisciplinary content & design studio which services small and medium sized businesses as well as nonprofits across the country.
FEATURED PROJECTS
ARCHITECTURAL PHOTOGRAPHY: VICI PROPERTIES, LAS VEGAS
Eric photographed ten of the premiere properties on the Las Vegas Strip for VICI Properties, a New York based Real Estate Investment Trust. Featured properties include the Venetian, Caesars Palace, MGM Grand and Mandalay Bay. The photographs are now part of VICI's content library and will be used for marketing purposes and investor relations.
PRINT DESIGN: VICI PROPERTIES, LAS VEGAS
Using the photographs he took in Las Vegas, Eric designed a 68 page print piece showcasing VICI’s Las Vegas properties. The book was given to investors at VICI’s annual conference.
VIDEO: Lexus “Beautify Earth Campaign: Adrian Wong”
Director: Eric J. Smith, Agency: Team One, Production Company: Givewith, Client: Lexus
Eric directed a series of digital shorts for the launch of the Lexus UX200. Targeting Gen Z urban dwellers, the auto company partnered with a nonprofit called Beautify Earth that supports local mural artists. The series features three artists who drive the UX200 across Los Angeles as they create their murals.
BRAND IDENTITY DESIGN & PHOTOGRAPHY: NOVA COTTAGE CO.
Nova Cottage Co. is a social impact technology company dedicated to addressing the nation’s housing crisis by building the housing industry’s first, permanent, scalable cottage communities. Nova Cozy Cottages™ are naturally affordable and ideal for starter homes, student residences, senior housing, and accessory dwellings. Nova Cottage Co. aims to build tens of thousands of homes annually in lasting, thriving communities. Eric named, designed the visual identity, and photographed the Cozy Cottage model home in Pasadena, CA
Reportage: Anti- ICE Protests, Los Angeles, 2026
Thousands of Angelenos poured into the streets around City Hall to protest the deaths of Renee Good and Alex Pretti at the hands of ICE and CBP in Minneapolis as well as the current administration's national policy of mass deportation. Eric photographed the day in February 2026.
“Back to Back" World Champion Los Angeles Dodgers Photo Book
"Back to Back" is a photographic love note to Dodgers Nation. Eric's images of the team and it's die hard fans spans the two Championship seasons of 2024 and 2025. The ultimate fan heirloom, this hardback coffee table book features Eric's unique perspective as a fan with multiple vantage points within Dodger Stadium, as well along the parade route in two World Series celebrations. 132 pages from Petey Press.
