BUILDING BRANDS & TELLING STORIES FOR SOCIAL GOOD
PHOTOS BY ERIC J. SMITH
Specializing in content creation and design, Eric J. Smith builds brands while shining a light on the most pressing issues of our time. With a discerning eye and a powerful set of creative tools, Eric’s award winning storytelling evokes a sense of dynamism and timelessness.
Lexus & Beautify Earth “Adrian Kay Wong” Director: Eric J. Smith, Agency: Team One, Production Company: Givewith, Client: Lexus
“ Rise Up: LGBT Center Orange County” Director: Eric J. Smith, Production Company: Givewith, Client: California Endowment
FEATURED PHOTO STORIES
Assignment: World Bicycle Relief in Kenya
Eric and team traveled to Kenya to document the work of nonprofit World Bicycle Relief and the massive impact of a free bicycle on the lives of young women and girls.
Assignment: Rainforest Alliance in Peru
East of the Andes, at the edge of the Amazon, small farmers and indigenous cooperatives work hand in hand with the Rainforest Alliance to achieve certification for the their coffee and cacao crops through sustainable practices and reforestation. Photographed on assignment for Givewith.
Unitedhealthcare Team8 Tour Brand Identity
This three year long initiative between Unitedhealthcare, the Cal Ripken Sr. Foundation, CBS and other donors made upgrades to athletic facilities and taught the importance of physical fitness at nearly two dozen deserving schools around the country. Eric created the mark for the initiative that was used on all collateral, videos, merchandise as well as on environmental applications. The ribbon becomes a road signifying the all the organizations that come together on a school makeover and the stars represent the six schools that are awarded the grant each year.