Through photography, video direction and graphic design, Eric J. Smith has a knack for creating content that resonates. With work published, broadcast and shared by millions of people, Eric builds brands while shining a light on the most pressing issues of our time. With a discerning eye and a powerful set of creative tools, Eric’s award-winning storytelling evokes a sense of dynamism and timelessness. A former SVP of Content & Creative at the social good division of CBS, Eric is now sole proprietor of his multidisciplinary content & design studio which services small and medium sized businesses as well as nonprofits across the country.
FEATURED PROJECTS
ARCHITECTURAL PHOTOGRAPHY: VICI PROPERTIES, LAS VEGAS
Eric photographed ten of the premiere properties on the Las Vegas Strip for VICI Properties, a New York based Real Estate Investment Trust. Featured properties include the Venetian, Caesars Palace, MGM Grand and Mandalay Bay. The photographs are now part of VICI's content library and will be used for marketing purposes and investor relations.
PRINT DESIGN: VICI PROPERTIES, LAS VEGAS
Using the photographs he took in Las Vegas, Eric designed a 68 page print piece showcasing VICI’s Las Vegas properties. The book was given to investors at VICI’s annual conference.
EDITORIAL PHOTOGRAPHY: L.A. PARENT MAGAZINE
Eric photographed Fox 11’s Chief Meteorologist Adam Krueger and his family for the cover and feature of the May/June 2025 issue of L.A. Parent Magazine. The shoot took place at the Annenberg Community Beach House in Santa Monica, California.
VIDEO: Lexus “Beautify Earth Campaign: Adrian Wong“
Director: Eric J. Smith, Agency: Team One, Production Company: Givewith, Client: Lexus
Eric directed a series of digital shorts for the launch of the Lexus UX200. Targeting Gen Z urban dwellers, the auto company partnered with a nonprofit called Beautify Earth that supports local mural artists. The series features three artists who drive the UX200 across Los Angeles as they create their murals.
BRAND IDENTITY DESIGN: RSF
Regenerative Social Finance is an impact-first financial services organization revolutionizing the meaning of money. RSF envisions a world where all people have the power to use their money to regenerate people, communities, and the planet. Eric created the organization’s new identity “Interconnectedness” which utilizes a woven transparent burst as a metaphor for innovation and ideas. The main form is the Kanji shape for human which has been duplicated and repeated to reference a community. This burst is intertwined with line work that stands for earth and sky – people working together in harmony for a healthy environment and a better world.
Los Angeles Dodgers 2025 World Series Championship Parade
The Los Angeles Dodgers won the 2025 World Series and celebrated with their second parade in two years through the streets of Downtown Los Angeles. Eric photographed scenes from the day and Dodgers players Kike Hernandez and Miguel Rojas shared the photo them to their social media accounts. This photo set garnered millions of views from Dodger fans all over the world.
FINE ART PHOTOGRAPHY: PORTRAITS FROM MEXICAN INDEPENDENCE DAY, EAST LA
Eric photographed the 2025 Mexican Independence Day celebration in East LA. The festival is a vibrant annual celebration of Mexican culture and history. Since its inception in 1946, organized by the Comite Mexicano Civico Patriotico, it has grown into a cherished tradition in the East Los Angeles community. As the largest Mexican Independence Day celebration in the United States, the event honors a rich heritage while under threat from ongoing federal immigration raids.
FINE ART PHOTOGRAPHY: THE HOLLYWOOD VERNACULAR
Los Angeles has been enduring one of the most challenging moments in it’s brief history. From wildfires that have destroyed whole neighborhoods to a struggling entertainment production environment to unprecedented deportation raids that are terrifying communities, LA has been going through it. The city has been Eric's home for 25 years and he celebrates it through his photography. Recently he has been documenting the historic signage and murals that have become touchstones for residents and visitors alike. These images, part of an ongoing initiative, are a celebration of Los Angeles.
NEWS
“Conflict” Los Angeles Center of Photography Members’ Exhibition 2024
Eric's aerial photograph of the massive Potash evaporation ponds in Moab, Utah was selected for inclusion in LACP's annual members exhibition. The show, entitled “Conflict,” was curated by Anne Massoni, Executive Director of the Houston Center of Photography. The exhibition was on display at LACP's gallery in downtown Los Angeles.
“BEARING WITNESS”
“Bearing Witness: The Photographs of Eric J. Smith“ is Eric's first book, chronicling his assignments and world travels during a ten year span from 2010 to 2020. “Bearing Witness” is a selection of Eric's very best photographs and makes a meaningful gift.